
I bought a Breville Blender back in umm I think it was 2006. It’s been great – a powerful motor that met my needs and hasn’t conked out on me and it came with a quality glass jug.
All was great until a crack developed at the bottom of the jug, you may have seen it if you’ve watched any of my videos as I’ve pointed it out before. Well recently it finally reached the top and voila – end of the jug’s life. *Sobs*
I immediately went looking online for where to buy a replacement. Simple.
Ummm no.
It seems that although I have been able to easily buy parts in the past – I had to replace the lid once as the plastic bit accidentally got blended *cough* – it wasn’t going to be that easy this time.
Below is a copy of my correspondence with Breville.
I am NEVER going to buy another Breville product.
It is an interesting lesson for any business though on what bad customer service is, which is why I am sharing my correspondence with you here.
Key points of interest for me are:
- Listen to what the customer is asking for – sometimes this is not immediately obvious
- Acknowledge any concerns they have
- Make it personal – USE THEIR NAME and your name
- Be bothered. If you can’t give them what they want, offer alternatives. This could be in the form of alternative products, contacts or information. And remember goodwill gestures such as discount vouchers can not only keep your customer but increase the chances of a new sale.
- Be helpful. If they need to contact someone else, if you can, send all the information you have so far to the person they need to be speaking to and let the customer know you have done this so they don’t have to.
If you do all this, you could not only KEEP your existing customer but generate more business and new customers when they tell their network about their experience.
Now on with the Breville Blender jug cautionary tale…
